Our Website Audit is primarily a technical audit which identifies existing problems with your website such as broken links, duplicate page indexing, missing pages (404's) and server issues etc.
The results of the audit help us to identify errors or flaws within your website which can negatively effect SEO. From this we can put together a list of technical action points which we can carry out to help to resolve these issues.
Our Usability Review compares your website against "Best Practice" guidelines for usability - the measure of how something is able to be used. Usability and understanding a customers' journey is particularly important with e-commerce websites, and multi-tiered websites with a high volume of content.
Following the review,we will be able to suggest improvements that not only enhance customer experience, but also increase conversion rates.
Keyword & Competitor Analysis
Keyword and competitor analysis is a critical stage for identifying how we are going to go about achieving your goals.
We will work alongside you to review your content, identify keywords and phrases that you should be ranking for, and analyse competitor websites to see how they are performing.
Using the results from all 3 phases, we can formulate a strategy to not only improve your search engine ranking, but drive quality leads to your website.